This portfolio draws inspiration from editorial magazine design—clean typography, generous whitespace, and a focus on content hierarchy. Every case study uses a consistent design system that balances sophistication with readability.
Design Philosophy
Content First
The design serves the content, not the other way around. Typography and layout choices prioritize readability and comprehension over decoration.
Editorial Heritage
Drawing from print magazine traditions—drop caps, pull quotes, generous margins—to create a premium reading experience on screen.
Systematic Flexibility
A consistent core system (typography, spacing, components) with accent color variations that give each project its own identity.
Quiet Sophistication
Avoiding trendy effects and AI-aesthetic clichés. The design feels timeless, professional, and distinctly human-crafted.
Color System
Core Palette
Five semantic colors form the foundation. These remain constant across all case studies.
Project Accent Colors
Each case study has a unique accent color reflecting the project's brand or theme.
Typography
Primary Typefaces
Type Scale
Components
Stat Grid
Used in hero sections to highlight key metrics. 1px gap creates the grid effect.
Card Grid
Problem statements, findings, and features. Dark 1px borders create visual separation.
First Problem
Description of the problem or finding. Keep it concise and scannable.
Second Problem
Description of the problem or finding. Keep it concise and scannable.
Third Problem
Description of the problem or finding. Keep it concise and scannable.
Inline Quote
Pull quotes and testimonials with accent-colored left border.
Dark Results Section
High-contrast section for highlighting key outcomes and impact metrics.
Key Outcomes
This dark section creates visual contrast and signals important results or conclusions. It breaks the reading rhythm intentionally.
Layout Structure
Page Anatomy
Every case study follows this structural pattern:
(sticky)
Lede → Sections → Components → Skills → Footer
Spacing System
Consistent spacing creates rhythm and hierarchy:
- Section gap: 4rem between major sections
- Component gap: 3rem between components within sections
- Paragraph gap: 1.25rem between paragraphs
- Grid gap: 1px for card/stat grids (creates border effect)
- Article padding: 4rem horizontal on desktop
Max Widths
- Article container: 1200px
- Body text: 680px (optimal line length)
- Lede paragraph: 800px
Responsive Behavior
The design adapts at three breakpoints:
- 1100px: Hero becomes single column, grids stack
- 992px: Navigation moves to top, horizontal layout
- 768px: Reduced type scale, simplified spacing
Navigation transforms from a sticky sidebar to a horizontal top bar on tablet and mobile, preserving space for content.
Implementation Notes
CSS Custom Properties
All colors and font stacks are defined as CSS variables in :root, making theme changes trivial—just update the accent color per project.
Grid Technique
Card grids use a clever technique: the parent has the border color as background, with 1px gap, and children have the paper color. This creates borders without actual border properties.
Drop Cap
The lede paragraph uses ::first-letter pseudo-element for the drop cap effect, floated left with careful line-height tuning.