Sai Siddartha Maram
Key Contributions
- • My research at Meta contributed to the Meta-Spotify integration and Facebook Sports cards, leading to over a billion users sharing Spotify content on Instagram.
- • My ethnographic research towards understanding how cultural narratives drive environmental behavior change won best paper at ACM DIS 2025.
- • My work has contributed to award-winning video games, including Halo and Perfect Dark.
- • At Xbox, I designed and developed Xbox AURA, an agentic approach towards analyzing playtest data, conducting unmoderated interviews resulting in an average of 8 hours saved per study.
Ooha: AI Canvas for Visual Thinkers
An interactive canvas leveraging AI to enhance creative workflows and design iterations.
AURA: Agentic User Research Approach 🔒
Designed and developed Xbox AURA: an agentic approach towards running playtests and data analysis, resulting in ~$200K in annual savings.
Shloka: Climate Action through LLMs and Cultural Games
Ethnographic research exploring how religious narratives drive environmental behavior change.
Tales of Dharma - Over 1000 copies sold!
A Card Game for fostering storytelling, family time, reflection and community engagement.
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Facebook Home Redesign
Generative research identifying user needs and prototyping 21 new experiences. Contributed to Meta-Spotify integration reaching over a billion users.
Religious Inclusivity in Games
Digital ethnography analyzing 10,000+ Reddit posts to understand religious representation in gaming.
Game Play Reflection Systems
Design research developing visualization systems to enhance learning in educational games.
AstraVerse Character Design
AstraVerse is a culturally-sensitive game character framework that is used to create characters for video games. Through Ethnography and Grounded Theory, I created a design space of character creation artifacts.
Move: Robotics Workflow Optimization
Ethnographic research identifying 5 critical communication bottlenecks across robotics startup teams.
Xbox Family Safety 🚧
Unified 6 disparate parental control endpoints through 13 usability studies.
LLM Games Research 🚧
Exploring the intersection of large language models and game design.
Currency Design Showcase
A modern UI showcase featuring layered currency notes with bold typography and elegant composition.
Crafting intuitive experiences,
solving complex problems.
My path into UX research has been shaped by a mix of hands-on work, academic exploration, and a deep interest in how people interact with technology in everyday life. From designing conversational robots at Invento Robotics to studying digital communities during my internship at Meta, I've had the chance to work at the crossroads of AI, software, and human behavior. These experiences have taught me to approach problems with care, curiosity, and a focus on real-world impact.
As a PhD student in Human-Computer Interaction, I explore how design, AI, and community insights can come together to support meaningful learning and reflection. Whether I'm studying how families play games together, helping students engage with educational chatbots, or building tools for collaborative inquiry, my goal is to design systems that feel thoughtful and grounded. I value clarity over complexity and people over features.
If you'd like to connect or collaborate, feel free to reach out at msaisiddartha1@gmail.com