Most climate games treat environmental action as a civic responsibility. I wanted to know what happens when it becomes a sacred one. I spent 4 months doing ethnographic fieldwork at Tirumala and Sabarimala temples, then built a Unity game that embeds real Hindu rituals, including mudras, mantras, and breathing exercises, into climate action mechanics. Players showed 87% higher immersion than those who played standard climate games and described environmental responsibility as a spiritual duty rather than a political one. Five temples are now piloting the game for youth education.

Case Study № 04 · Research

Shloka: When Faith Meets Climate Action

The first academically-researched climate game integrating authentic Hindu religious practices to teach environmental responsibility.

Role Lead Researcher & Game Designer
Duration 4 Months Fieldwork
87%
Higher Immersion
84%
Better Guidance
5
Temples Piloting
Best
Paper Award
Quick Read The essentials in 60 seconds
01
The Problem

Climate games preach to audiences who don't see themselves in the narrative. Generic polar bear messaging ignores billions with environmental values rooted in religious traditions.

02
The Approach

4 months ethnographic fieldwork at Tirumala and Sabarimala, co-design with religious scholars, then built a game using real Hindu rituals digitized through computer vision.

03
The Insight

Players reframed climate action as "sacred duty" rather than abstract responsibility, connecting environmental protection to existing cultural values they already held.

04
The Impact

87% higher immersion than traditional climate games, ACM DIS 2025 Best Paper Award, 5 temples now piloting for youth education programs.

Climate change games exist, but they face a fundamental problem: they preach to audiences who don't see themselves in the narrative. Most climate games use generic messaging about polar bears and melting ice caps, content that feels distant and irrelevant to players from diverse cultural and religious backgrounds.

Meanwhile, religious communities represent billions of people with strong environmental values rooted in their traditions, yet climate games rarely engage these values. Hinduism, Buddhism, Christianity, Islam, and other religions all have teachings about environmental stewardship. These remain untapped.

This case study documents Shloka, a climate game that integrates authentic Hindu religious practices to teach environmental responsibility. Rather than asking players to adopt new values, Shloka connects climate action to existing cultural frameworks, turning environmental responsibility from abstract civic duty into sacred obligation.

The Problem

"When players don't see themselves in the narrative, they don't engage."
— Research Finding

Research on serious games shows that climate-focused titles consistently struggle with player engagement and behavior change. Most fail not because the topic is uninteresting but because they present generic messages disconnected from players' actual values and lived experiences.

Climate games tend to assume universal motivations for environmental protection. A game about saving polar bears might resonate with one audience and fall completely flat with another whose relationship to nature runs through different traditions entirely. Motivation is cultural, not universal.

Religious communities represent billions of people with strong environmental values embedded in their faith. Hinduism alone conceptualizes rivers as goddesses, forests as divine abodes, and environmental protection as dharma. These aren't metaphors. They're active frameworks that millions of people use to make moral decisions. Climate games almost entirely ignore them.

My Approach

Ethnographic Fieldwork

4-month visual ethnography at Tirumala and Sabarimala pilgrimage sites (412 photos, 43 videos) documenting real ritual practices and environmental contexts firsthand.

Participant Observation

Engaged in pilgrimages and rituals as a practicing Hindu to understand embodied experience. Not just observing, but participating in the practices I would later digitize.

Co-Design with Scholars

Worked with temple priests and Hindu scholars to ensure theological accuracy and cultural respect in every design decision.

Game Development

Built Shloka in Unity using real Hindu rituals (mudras, mantras, breathing exercises) digitized through computer vision and audio recognition.

Comparative Evaluation

Tested Shloka against 9 other climate games with 24 participants, measuring engagement, immersion, and climate attitudes through rigorous mixed-methods study.

Key Outcomes

Shloka demonstrated that culturally-authentic design dramatically outperforms generic approaches.

87%
Higher Immersion
Than traditional climate games based on standardized measurements
84%
Better Guidance
Players found deity mentors more helpful than traditional tutorials
Sacred
Reframing
Players reframed climate action as "sacred duty" rather than abstract responsibility
First
Of Its Kind
Academically-researched faith-based climate game
5
Temple Pilots
Real-world adoption for youth education programs
Best
Paper Award
ACM DIS 2025—recognized by the HCI community

Phase 1: Ethnographic Discovery

Rather than relying on secondary sources or theoretical knowledge, I conducted firsthand ethnographic fieldwork at two of India's most significant pilgrimage sites: Tirumala (the world's most visited temple, home to Venkateswara) and Sabarimala (dedicated to Ayyappa, located in a forest reserve).

This fieldwork was essential because religious practice isn't just about texts or beliefs. It is about embodied experience in specific places. I needed to understand how climate change actually manifested in sacred spaces, how environmental protection was conceptualized within ritual contexts, and how pilgrims engaged with nature as part of their spiritual practice.

Climate elements and efforts at religious sites
Field Documentation Climate elements and climate efforts being documented at different religious sites through visual ethnography.

Why These Sites Matter

Key Discoveries from Fieldwork

Three critical insights emerged from the ethnographic work that fundamentally shaped the game's design approach:

Discovery 1: Nature as Living Deities

I observed consistent personification of natural elements, not as mere symbols but as active spiritual beings requiring respect and care. The Ganges River wasn't just a water source; she was Goddess Ganga. The mountains weren't just landscapes; they were divine manifestations requiring protection.

Design implication: The game should treat natural elements as characters with agency and consciousness, not just game objects. Players engage with Ganga as respectful interaction with a being, not resource management.

Discovery 2: Climate Change as Religious Crisis

Climate impacts weren't abstract global issues. They were tangible disruptions to sacred practices. Heavy monsoon rains washed out roads to temples, preventing devotees from completing pilgrimages. Deforestation meant losing sacred groves where specific deities resided. Each climate impact had immediate religious consequences.

Design implication: Show climate change through localized impacts on familiar sacred places rather than distant Arctic ice caps. Make environmental threats feel like direct barriers to spiritual fulfillment.

Discovery 3: Environmental Action as Religious Duty

Temple authorities weren't promoting environmental protection through secular arguments about sustainability. Instead, they framed environmental action as dharma (religious duty). Signs throughout pilgrimage paths read: "This forest is the abode of Lord Ayyappa: protecting it is your spiritual duty."

Design implication: Connect climate actions to existing religious obligations rather than introducing new value frameworks. Frame behaviors as completing required duties to deities.

Phase 2: Co-Design & Cultural Navigation

Moving from ethnographic insights to game design required navigating complex theological considerations. Good intentions aren't enough when working with sacred content. Design decisions needed alignment with religious principles, not just aesthetic appeal.

The God-Player Problem

My first prototype put players directly in the role of a Hindu deity. The original design had players embodying Ganesha or Shiva, wielding divine powers to battle pollution and restore sacred rivers. From a game design standpoint, this was a clean concept: familiar characters, clear abilities, legible stakes. The player was the god.

The priests I was working with saw the problem immediately. During a co-design session at Tirumala, one of the senior priests explained it in a way that reframed everything. Gods in Hindu theology are omnipotent and eternally complete. They don't gain power through experience. They don't "level up." The very structure of a game, where the player starts weak and grows stronger, is fundamentally incompatible with the nature of a deity. Letting a player control Ganesha meant making God subservient to a joystick. That wasn't a minor representation concern. It was a theological contradiction.

"A deity does not need to be unlocked. A deity does not fail and try again. If your player controls God, your game is saying something false about God." — Temple priest, Tirumala co-design session

This was the moment I realized that good intentions weren't enough. I had been thinking about cultural representation as a matter of care and research, but the priests were pointing to something sharper: the mechanics themselves carry meaning. The interaction model I had assumed was neutral (player gains power, player solves problem) was actually making a claim about divinity, and that claim was wrong.

Stakeholder discussions during development
Iterative Co-Design Stakeholder discussions and iterative development process ensured theological accuracy throughout the design process.

Design Iteration: From Control to Collaboration

I went back to the priests with a revised concept. Instead of playing as a deity, the player embodies "Shloka," a young chosen child who receives guidance and blessings from climate deities through correct ritual practice. The player isn't controlling anyone divine. They're a devotee. When Shloka performs a mudra correctly, or chants a mantra with proper rhythm, the deity responds by granting assistance. The god decides. The player earns the relationship.

This solved the theological problem and opened up better game design at the same time. Ritual accuracy became the skill challenge. Players had to actually learn the correct hand positions for mudras, actually attempt Sanskrit pronunciation. Getting it right felt meaningful because it was meaningful, not because an arbitrary bar had been cleared. The priests' input didn't constrain the design; it made it more coherent.

The priests stayed involved after this pivot. Ongoing consultation throughout development, not a single sign-off at the start. They reviewed each ritual as I digitized it, caught errors in gesture interpretation, and flagged one chanting sequence that was ritually appropriate in one regional context but not another. That kind of specificity only comes from sustained collaboration. When five temples agreed to pilot the game for youth education, I think that trust was the reason.

Technical Innovation: Digitizing Sacred Practices

Creating the game required translating embodied religious practices into interactive digital systems. This wasn't just about recognizing gestures. I needed systems that could validate spiritual performance with the same rigor players would experience in physical ritual practice.

Mudra Recognition

Computer vision models trained on 500+ images of correct mudra formations. 92% accuracy means players must actually form precise hand positions, learning authentic ritual practice through gameplay.

Chanting Recognition

OpenAI Whisper API with custom Sanskrit pronunciation validation. The system evaluates pronunciation accuracy against proper mantra chanting, including rhythm and tonal patterns.

Breathing Detection

Microphone-based system capturing breathing patterns with real-time visual feedback to guide users through traditional Pranayama breathing exercises.

Fire Worship Recognition

Computer vision detecting light sources and tracking circular motion patterns for proper Arati ceremony performance, an embodied interaction with sacred fire worship.

Different stages in a Shloka level

Different stages in a Shloka level, each teaching specific climate change concepts through culturally-authentic gameplay.

Phase 3: Rigorous Evaluation

To validate Shloka's effectiveness, I ran a comparative evaluation against 9 existing climate games. The goal wasn't just to show our game performed better. I wanted to understand what specifically drove the difference, because "our game won" is not a research finding.

The 87% higher immersion score came from the Immersive Experience Questionnaire, a validated instrument with subscales for cognitive involvement, emotional engagement, and real-world dissociation. Shloka scored highest on all three, but the most pronounced gap was emotional engagement. In post-session interviews, participants described getting absorbed in Shloka in ways they didn't with comparison games. Several forgot they were in a study. One participant stopped mid-session to recite part of the mantra she had just practiced, then caught herself and laughed. That kind of unguarded moment is what high immersion actually looks like.

The comparison games weren't weak. EcoChains is well-designed. Alba won awards. But participants playing those games remained aware they were playing a game about climate change, which meant they stayed in a slightly evaluative posture. With Shloka, the frame shifted. The game wasn't about climate change to them; it was about places they had been, rituals they recognized, deities they already had relationships with. The environmental stakes felt real because everything surrounding them felt real.

Qualitative Insights

Climate Ethics Through Religious Lens

"What I can see is a reminder for myself to treat the climate as holy... Ganesha in the game is right, the Ganges is holy and devotees should treat it that way."

Relating to Climate Consequences

"Shloka shows places I know, I have visited, and it's sad to know not 100 years but actually now these holy places are being destroyed."

Motivation Through Granular Actions

"Disposing of fireworks carefully after Diwali, or not spilling oil in the river when I put my diya. These are things I can work on. These are workable stuff."

Design Principles Discovered

Through this comparative research, I identified five key principles for culturally-responsive design that apply beyond games:

1

Cultural Authenticity Over Aesthetics

Surface-level cultural elements don't create engagement. Authentic cultural practices and values do. Deep engagement requires integrating cultural practices, not just cultural appearance.

2

Values-Based Motivation

Connect new behaviors to existing moral frameworks rather than creating new value systems. Find how new behaviors align with existing cultural values rather than persuading users to adopt new values.

3

Localized Relevance

Personal/local consequences motivate more than global/abstract impacts. Make consequences concrete and personally meaningful within users' cultural context.

4

Embodied Interaction

Physical/ritual interactions create deeper engagement than purely mental tasks. Incorporate physical practices that users already value, making learning feel like natural cultural expression.

5

Mentorship-Based Guidance

Guidance from culturally-respected figures feels more supportive than system tutorials. Authority and respect come from cultural context, not just clarity of instruction.

Beyond Games

These principles apply broadly to designing for any cultural community, connecting new behaviors to existing values, localizing impact, and respecting cultural authorities.

Impact & Adoption

The paper was published as a full paper at ACM DIS 2025 and received the Best Paper Award. An earlier work-in-progress version appeared at ACM CHI PLAY 2024. The HCI community recognized it as a methodological contribution to faith-based design, not just a game.

Five temples are now piloting Shloka for youth climate education. Two game design courses have adopted the framework. The code and design documents are available open-source. The temple adoption matters most to me, because those relationships required trust built over months, not a polished demo.

Conclusion

Culturally-responsive design is not just about representation. It is about deeply understanding and integrating the cultural practices and values that actually drive human behavior.

By moving beyond surface-level aesthetics (Hindu symbols, Indian music) to authentic cultural integration (real rituals, theological accuracy, localized climate scenarios), we created an experience that resonated with players and motivated genuine climate engagement.

The broader point isn't specific to games or to Hinduism. Any time you're designing for a community with strong cultural values, the question isn't how to represent those values accurately at the surface level. It's how to build something that actually works within those values as a foundation. That requires sustained collaboration, not a consultation at the start and a sign-off at the end.

Skills & Methods Demonstrated

Research

Ethnographic Research, Visual Ethnography, Participatory Design, Comparative Studies, Qualitative Analysis

Design

Game Design, Interaction Design, Cultural Design, Narrative Design, Unity Development

Specialized

Religious Studies, Environmental Science, Cross-Cultural Design, Embodied Interaction

Impact

Academic Publishing, Framework Development, Community Engagement, Best Paper Award