UX case Study

AstraVerse

October 2022 - November 2022

A UX Case Study Exploring How Cultural Spaces can inform Character Design

A peek into our participatory design study

Team

Role

  • Project Lead
  • UX Researcher
  • UX Writing
  • Data Science
  • Visualization
  • Tools

  • Figma
  • Python

  • Problem

    Mythology and culture have been pools of inspiration for character and avatar creation. Game studios have often copied religious and mythological characters in games. This results in two major problems:

    We want to study how cultural spaces can inspire the creation of novel and sensitive characters.

    Solution

    Using a design thinking approach we conduct generative and evaluative research to study how cultural spaces can inform the design of character design in video games, metaverse and other virtual spaces.


    Can cultural spaces inform the design of Culturally Sensitive and Novel Characters in video games?


    Empathize


    Video Game Characters need to be Culturally Sensitive and Novel


    Video game characters play an important role in creating immersion in Video Games. Designers have often borrowed characters form mythologies, religion and culture. They have received a lot of backlash by gamers and cultural stakeholders. In order to empathize with different stakeholders and understand the crux of the problem, we use research methods such as Stakeholder Interviews and Digital Ethnography.

    Interviews With Cultural Stakeholders

    (Audio Shared with Permission)

    Temple priests were shown characters inspired/copied from Hindu Mythology and were asked a series of questions. Insightful responses are shown:

    Digital Ethnography on Reddit Threads

    To understand the perception of games on seeing gods being used in games, we studied reddit threads revolving around gaming. Insightful reddit responses are shown below: